Selected Works
GROOV: Improving Music Discovery Study
Role: UX/UI Designer
Challenge: Solving music discovery fatigue in saturated streaming market
Solution: Created user-centric flows that transform passive listening into active social discovery
Platform: Mobile Concept
Lumen: Reimagining IT Management Systems
Role: UX/UI Designer
Challenge: Reimagining legacy IT management systems suffering from poor usability and user frustration
Solution: Designed user-centered architecture prioritizing task efficiency over extensive functionality
Platform: Web/Mobile Concept
Web Design
Gabriel Leal website:
Authentic Digital Presence
Role: Web Designer/No-code developer
Challenge: Establish digital credibility in a saturated mental health market by authentically representing client's cultural approach and service offerings.
Solution: A website that combines cultural insights with a focus on conversion, positioning Gabriel as the connection between traditional knowledge and modern approaches to organization psychology.
Previous Design Works
UX RESEARCH: Uncovering Communication Pain Points
Role: Role: Communication and UX Analyst (Diagnosis Lead)
Challenge: IT/Infra sector communication was viewed by internal stakeholders as being slow and ineffective. This issue led to operational problems and had a negative impact on results.
Solution: Comprehensive, evidence-based diagnosis with more than 30 strategic and tactical improvement proposals and an implementation plan prioritized by impact and feasibility.
Ford Motor Company: Pioneering Automotive VR
Spent 2 years developing cutting-edge VR interfaces for automotive design workflows, reducing prototype iteration time by 35%.
ARIDA: Backland's Awakening
Designed the complete UI ecosystem for this indie adventure game, balancing atmospheric storytelling with intuitive gameplay mechanics. Successfully launched on Steam, iOS & Android with 4.2/5 user rating.
About Me
From Game Design to Corporate Innovation
My journey started in game design, where every interface decision can make or break player engagement. This pixel-perfect mindset led me to Ford's VR labs, then to startups solving real-world problems. Today, I help ambitious brands create digital experiences that users actually love with business metrics prove it.